Of all the texts, Technology Ventures is “the gold standard” of entrepreneurship textbooks. Jeff Timmons’ New Venture Creation has too much great stuff in it to ignore. At first read it is simply overwhelming but tackle it a bit a time and use it to test your business plan for completeness. Business Plans that Work summarizes the relevant part of Timmons’ New Venture Creation book and teaches how to write a document (the business plan) that no one ever reads. However, both books are worth having if you’re in a large company thinking about introducing follow-on products.
Drucker was the Honorary Chairman of the Peter F. Drucker Foundation for Nonprofit Management , now the Leader to Leader Institute , from 1990 through 2002.  In 1969 he was awarded New York University ’s highest honor, its Presidential Citation.  For his article, "What Makes an Effective Executive", Harvard Business Review honored Drucker in the June 2004 with his seventh McKinsey Award — the most awarded to one person.  Drucker was inducted into the Junior Achievement US Business Hall of Fame in 1996.  He received 25 honorary doctorates from American, Belgian, Czech, English, Spanish and Swiss universities.  His 1954 book The Practice of Management was voted the third most influential management book of the 20th century in a poll of the Fellows of the Academy of Management .  In Claremont, California, Eleventh Street between College Avenue and Dartmouth Avenue was renamed "Drucker Way" in October 2009 to commemorate the 100th anniversary of Drucker's birth.  Drucker was posthumously honored when he was inducted into the Outsourcing Hall of Fame in recognition of his outstanding contributions in the field. 
The answers to all of these, but critically #2 and #3, are crucial to devising an effective marketing program for your products and services. They are also at the heart of what our Discovery Process is designed to help you clarify. Without them, your marketing dollars will likely be spent on tactical experimentation. Tactical experiments can work, but they are not the smartest use of a limited pool of marketing money. They are, in fact, much better when conducted in the context of a strong strategic hypotheses about who your core consumer really is and what he or she REALLY values, and exactly how your offer meets them there.