It is impossible to say how first the idea entered my brain; but once conceived, it haunted me day and night. Object there was none. Passion there was none. I loved the old man. He had never wronged me. He had never given me insult. For his gold I had no desire. I think it was his eye! yes, it was this! He had the eye of a vulture - a pale blue eye, with a film over it. Whenever it fell upon me, my blood ran cold; and so by degrees - very gradually - I made up my mind to take the life of the old man, and thus rid myself of the eye forever.
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Continue to analyze the audience. Audience analysis continues even after beginning to speak. As a speaker, pay attention to the feedback that audience members give. If a presenter notices that several people look confused, then they may have overestimated their audience’s knowledge of the topic. Take the time to clarify terms and give necessary background information. If an audience looks bored, then figure out how to spice up the speech—either with more audience involvement or more excitement. The speech will have the greatest opportunity for success if the speaker treats their audience members as active agents in the speaking process.